The complete India-focused playbook for growing your
brand, building an audience, and turning social
media into real income — by Isha Shukla.
From understanding the Indian digital audience to launching paid campaigns and building a freelance career — every chapter is practical and ready to implement.
Algorithms, funnels, and why India’s digital boom changes everything for brands and creators.
Demographics, psychographics, festive triggers, and regional language dynamics.
Profile optimization, Reels strategy, hashtag SEO, and follower-to-buyer conversion.
Offering data-driven content marketing strategies. We focus on transparent reporting, and scalable solutions to ensure growth and success.
Instagram, Facebook, YouTube, LinkedIn, WhatsApp — know exactly what to post, when to post, and how to grow a real following on each one.
Set up Facebook and Instagram campaigns, write converting copy, target the right audience, and optimise for ROI .
Understand reach, engagement, CTR, CPA, conversion rate. Use platform dashboards and AI to identify what's working and double down on it.
Set up WhatsApp Business, build broadcast lists, create catalogues, and close sales through conversations — India's most powerful direct channel.
Structure high-performing Reels with the hook-value-CTA framework and understand what the algorithm rewards to consistently reach new audiences.
I'm a final-year Mass Communication student. This book covers exactly what we need for placements. The freelancing chapter helped me land my first client within 2 weeks.
I'm a final-year Mass Communication student. This book covers exactly what we need for placements. The freelancing chapter helped me land my first client within 2 weeks.
Very practical, no fluff at all. I run a clothing export business. The LinkedIn + Instagram chapters gave me a completely new B2B strategy. Worth 10x the price easily.
